Event Report

Discovery Channel Award Ceremony: A very ‘Fab’ celebration of Japan’s ‘superhumans’ and storytellers

A wild party appears… at FabCafe Tokyo, as the winners of Discovery’s AWRD competition for original documentaries are, well, discovered.

In March 2019, we kicked off the award ceremony for Discovery Channel Japan’s ‘Discovery Awards’, a documentary competition that tasked budding filmmakers with finding ‘superhumans next door’. Launched via our very own AWRD platform (What is AWRD?), the network tapped into a 30,000+ creative talent pool – and were flooded with a slew of fresh voices and extraordinary local stories. With entries finalized, winners, ambassadors, judges and even Discovery Japan president David McDonald headed to FabCafe Tokyo to take home the prizes and party with Discovery’s inaugural ‘superhumans’.

Subscribe to FabCafe Global newsletter for more stories in designs & innovation here.

The venue that ‘blue’ up!

Awash in the blue so synonymous with Discovery’s longstanding visual identity, FabCafe Tokyo was not only transformed into a miniature version of Earth, but also took on a strangely ‘superhuman’ glow.

Round lanterns filled the MTRL 2F space, acting not only as visual reminders of the Discovery’s renowned logo, but also our remarkable planet Earth itself.

With the aim of the award (and the subsequent competition theme of ‘Discovery! The superhuman next door’) being to showcase uniquely Japanese content and local discoveries, illustrator Tooru Morooka’s designs were used as a basis for the visual identity of the award. This Showa-era manga look, which is so crucial to the development of Japanese visual culture itself, communicates both a ‘hyper-Japanese’ aesthetic and a fantastical, out-of-this-world feel.

The power of nostalgia: Tooru Morooka’s retro designs adorned not just walls, but members’ outfits, too!

Discover…the food around you!

Extending the Discovery blue to even catering, even food and drink became something to take time to discover. The outlandish look of several menu items, such as the blue yogurt cups and rice balls, intrigued guests into guessing what they were and trying them out. 

Not just any ordinary smorgasbord, the menu incorporates a range of cuisines from different cultures.

A very ‘Fab’ treatment for the winners!

The Discovery Awards not only gave colorful local characters a voice, it provided a channel for emerging Japanese storytellers to tell the tale – and quite literally so: the Grand Prize included Discovery Channel Japan airtime. Due to the calibre of the submissions, the primetime slot was ultimately chosen as the precise airtime.

Discovery Channel Japan president David McDonald, who was present at the ceremony to present the Grand Prize, was deeply moved by all the works. “I felt the sensitivity and passion of the creators from their award-winning pieces,” he said.

Winners also received a special ‘Fab’ treatment, being handed trophies that were made in-house at FabCafe, using a laser cutting machines.

The AWRD process

The entire competition process was hosted and managed by AWRD. Not only was Discovery Channel Japan able to receive submissions from the creator community with ease, the infrastructure of AWRD allowed us to generate media buzz and lend technical support to the finalists.

Businesses can start a free trial and set up a campaign on AWRD today. Email the AWRD team for a free trial here: awrd@loftwork.com.

We enlisted “ambassadors” – creatives in different fields – to not only promote the award, but also to participate as applicants in the award to drum up the competition! Ambassadors included YouTuber Marina Fujiwara, filmmaker Shota Mori and performance artist Chibiguts! (pictured above)

We also established a mentorship system for competition finalists. Since the winning entry would be aired on the Discovery Channel, this would help to polish the content, ready for broadcast. Mentors included Discovery Channel members Vikram Channa (Head of Production, Discovery Networks Asia-Pacific) and Miyako Hattori (Executive Producer, Discovery Japan).

Read case study: Discovery Channel’s emerging storytellers showcase the unique humans of Japan.

Loftwork Inc.

Loftwork is the parent company of FabCafe and a creative company dedicated to making a positive impact through design with a global community of innovators. Aside from providing innovative design solutions to global clients across various industries, Loftwork also operates a number of owned services and platforms. Learn more.

Subscribe to FabCafe Global newsletter for more stories in designs & innovation here.

Check More Blogs

Column

Life with ARTSTEEL: Finding the everyday charm of industrial materials

Can a material traditionally reserved for construction use manage to find its place in our everyday life?   more
Column

BioClub – A cutting edge space and home for DIY bio community in Tokyo

BioClub is an internationally-recognized lab and community hosted by FabCafe & Loftwork for people interested in the intersections of biology, art, and design. By providing a lab and tailored events, workshops, and activities, the community aims to promote the understanding and application of, as well as business opportunities in biotechnology.  more
Column

AWRD is a platform that utilizes a vast creator community to help accelerate product development

Today Loftwork, Inc., the global creative company headquartered in Tokyo announced the worldwide launch of its new platform and service AWRD, which will enable businesses of all sizes to easily design, manage, and implement creative competitions with the aim to source and develop solutions.  more
Event Report

Ars Electronica 2019: Out of the box and into the future

Ars Electronica has had a long voyage into the future – through the hypothetical visions mapped out by movers and shakers in art, science and tech. Now, ageing into its 40th year, the festival asks us to reflect and rethink technology’s trajectory, with the theme, ‘Out of the Box – The Midlife Crisis of the Digital Revolution’.
  more
Event Report

Jamming for Social Good: Report on the Global Goals Jam Tokyo 2019

When a roomful of strangers get together to tackle Sustainable Development Goals in their community, the experience is intense and the bonds long-lasting. Read on for our report on Global Goals Jam Tokyo, which took place on Sep 21-22, 2019.  more
News&Topics

Join YouFab Kick Off Events across different FabCafe locations: Calling Kyoto, Bangkok and Taipei creators!

In FabCafe locations across the world, creators will be coming together this month to share ideas and projects that align with the YouFab vision to celebrate the opening of the YouFab Global Creative Awards 2019! Join us at your local FabCafe!  more

What's FabCafe?

“What do you fab?” is
the most important theme of FabCafe.
It’s a magical word
for anyone to be a creator!